Announcing, Trust & Will Case Study

Andy Lipset, CEO

Audio works. But when Resound gets involved? Audio puts on a cape and starts breaking land-speed records.

We’ve got two big beliefs that drive everything we do:

1️⃣ If you focus on one thing, you can become the absolute best at it. For us, that one thing is audio. We eat, sleep, and dream in soundwaves.

2️⃣ Creative and media shouldn’t live in separate silos - they should be roommates. They should share snacks, finish each other’s sentences, and build strategy together. This is especially true in audio.

Those two principles are what powered the results in our new case study with Trust & Will - a journey that started with local testing, then scaled nationally to deliver a 2-4x ROAS. You can also hear our creative executions in action.

And while we were optimizing media, we also helped them find their voice - literally - by creating sonic logos and anthems. You’ll be hearing them everywhere: in audio, TV, social, and more. They’re nestled inside the study now, ready for an ear hug.

resoundco.com/case-study

Huge shoutout to Trust & Will for being super collaborative partners - and for having faith in us to keep the party going loud and proud.

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