Chances are, it’s not your media plan - it’s your creative strategy.

"We want to be a brand that tells stories that are engaging and add value to the consumer. Sports + music do that for us." - Dimitrija Georgiev, Head of Media, Digital Marketing, and Analytics, Under Armour

"Our kids will never be able to imagine a time when music wasn't around them all the time and everywhere they went." - Larry Linietsky, Principal BD, Global Audio, Amazon Ads, Amazon DSP

"You could dump all of the money in the world in media, if you don't have a good story, it's a waste. People won't remember it." - Mark Nielsen, Director of Creative Services, Publix Super Markets

Your audience doesn’t wear one thing all the time, and your campaign shouldn’t either.

“This is honestly what I love most about Resound – we get to work across the whole sonic ecosystem, we test and learn, and we move fast.”

Audio works. But when Resound gets involved? Audio puts on a cape and starts breaking land-speed records.

Even 2025 Lex Luther knows that music has an explicit connection to memory.

“Controversially, I hate the (marketing) funnel. It doesn’t tell you about the actual people who play our games.” - Monica Austin, CMO, Blizzard Entertainment

"Story matters. Don't just advertise for the sake of advertising." - Fara Howard, CMO, GoDaddy

“You can’t have culture without community.” - Julie Scelzo, Chief Creative Officer, Dentsu Creative

“Don’t get lost in the science and let it overtake creativity.” Sofia Colucci CMO Molson Coors Beverage Company