Resound Bites: Cannes Day 4

Andy Lipset, CEO

Resound Bites - Day 4 - our final day at the Cannes Lions International Festival of Creativity.....some of the best of what we heard in the heat:

“We all have two ears and one mouth, and I try to use them with that in mind. -Susan Irving, CMO, Kruger Inc.

"I love this work. I just want to solve business problems with creativity, and with people I like." - Peter Giorgi, Senior Vice President, Brand Marketing, Partnerships and Creative Excellence, Rocket

“Controversially, I hate the (marketing) funnel. It doesn’t tell you about the actual people who play our games.” - Monica Austin, CMO, Blizzard Entertainment

"I require my team to spend 3 hours a month in-store talking with customers to hear what they have to say. The worst thing that can happen is that they spend too much time in internal meetings and not truly understanding who our customer truly is versus who we think they are." - Tara Loftis, Global President, Dermatological Skincare, Galderma

"Gut instinct and sh-tty prior ROAS" (was the motivation for me to try audio as a media investment.) - Ajit Sivadasan, Founder and President, Ecommerce, Lenovo - (Ajit got 2 this week)