Resound Bites: Cannes Day 3

Andy Lipset, CEO

Resound Bites - Day 3, the last full day for us at the Cannes Lions International Festival of Creativity. Here are some strong nuggets we heard yesterday.....

"As a brand, you must know your audience. It’s the same for how you present yourself and your personal brand. Know the room.” - Andrea Zaretsky, CMO, Morgan Stanley E*TRADE from Morgan Stanley

“America is a very divided country right now, but Music and Live Sports bring a sense of unity back to it.” - John McKelvey, Co-Founder and CCO, MIRIMAR

“(As marketers) we say we are data driven but we are making the wrong f-cking decisions. We don’t do marketing, we just look at data. We’ve outsourced that thinking. We must marry data with critical thinking and creativity.” - Ajit Sivadasan, Founder & President of Global eCommerce, Lenovo

"Stories matters. Don't just advertise for the sake of advertising." - Fara Howard, CMO, GoDaddy

"Creative can be automated. But creativity will never be replaced." - Melody Lee, CMO, Mercedes-Benz AG