Why Audio?
Because your audience is listening.
Think about it: your favorite song, your weekly podcast fix, or the jingle you can’t forget — even the story your friend tells vs. texts.
This is the power of audio.
Behavior
You’re probably spending time with streaming music, listening to a station or two on traditional AM/FM Radio, know a handful of podcasts, checking out satellite radio, or even catching up on audio books. Maybe you are practicing some or even all of these listening habits, treating audio as that trusted companion to life’s daily activities.
You are no different than the average US listener, who spends up to four hours a day listening to audio. Audio content has become the soundtrack to our daily lives — and with a myriad of content choices and platforms to consume, audio engagement continues to thrive. Audio is an undeniable channel for full-funnel reach and engagement — your audience is listening.
Neuroscience
There’s a reason we learn our ABCs to a melody, can’t forget that one song from high school, and have a visceral reaction to the slack “ping”: our brains are wired for sound. Audio triggers memory, emotional connection, and action like no other medium. Combine that with the power of the human voice — a unique identifier more nuanced than a fingerprint — and your audience is primed for authentic connection.
Perhaps the most powerful impact of audio is in its speed - humans process sound faster than any other sense. Without obstruction, our hearing is an “always-on”, our nervous systems rapidly listening for sounds of safety or threat. And with this power comes great responsibility — is your brand inspiring trust, forming connection, and motivating action… or just a part of the noise?
Culture
At Resound, we know that audio is culture. It’s the music we can’t live without, the podcast seasons we binge, the soundscapes of our favorite video games, and the “trending audio” on socials that shape our shared language. And brands know that staying relevant in culture — and at best, leading — is key to that powerful legacy, all the way from affinity to action.
Our specialization in audio may be driven by passion, but it’s backed by game-changing results. Industry spend has never matched audience behavior, and we aim to change the way marketers understand the connecting power of this magical medium. If you want to be a part of culture, you’ve got to play in audio.