Resound Bites: Advertising Week Day 1

Andy Lipset, CEO

As we've done at other industry events we have attended, Resound Bites continues this week from Advertising Week New York. Each day we will post five of the best things we heard at Brand Innovators and the AWNY stages. Here is what we heard on day one:

"The brand doesn't run the conversation anymore. The consumer does. That's been a dynamic flip." - Lisa Vortsman, CMO, The Magnum Ice Cream Company

"You could dump all of the money in the world in media, if you don't have a good story, it's a waste. People won't remember it." - Mark Nielsen, Director of Creative Services, Publix Super Markets

"When you listen to your consumers, that's where the magic happens. Don't put them into just one target bucket - they're not." - Lorena Contreras, Associate Brand Manager, Haleon

"What you should be saying about AI right now: 'I don't know.'" - Terence Kawaja, Founder and CEO, LUMA Partners

"There is no such thing as a risky story. The risk is that you are producing many boring stories." - Judith Carr-Rodriguez, Partner and CEO, FIG