Resound Bites: Advertising Week Day 2

Andy Lipset, CEO

Lots of good nuggets from Day #2 from the stages of Brand Innovators and Advertising Week New York for today's Resound Bites....

"Let's be honest....the what in marketing hasn't changed in decades. You find a consumer insight and then put a message out that addresses it. What has changed dramatically is the how." - Mark Kirkham, CMO, PepsiCo Beverages

"Most challenger brands do not have enough money to be confusing. You need to really dumb it down, and be simple as possible in your messaging." - Justin Bajan, Co-Founder, Familiar Creatures

"Build a 360 story and create memorable moments through multiple touchpoints. But it's important to be consistent and tell the same story through everything." - Anthony DeRojas, Sr Director, Media, Digital Marketing and Experience, KIND

"Our kids will never be able to imagine a time when music wasn't around them all the time and everywhere they went." - Larry Linietsky, Principal BD, Global Audio, Amazon Ads, Amazon DSP

"Without any effort against brand, you will definitely hit a wall if you are only focused solely on acquisition." - Keri Zuckerman, EVP, Addressable Marketing, KINESSO