Resound Bites: Advertising Week Days 3 & 4

Andy Lipset, CEO

Such a busy couple of days of meetings, panels, and meeting new people and seeing old friends at Brand Innovators and Advertising Week New York that we had to put Resound Bites on hold Wednesday and Thursday! But without delay, here is a combined best of what we heard on the stages on Day 3 and Day 4 of the event. All around, this year had some really great content and people as always....and as always, on the last day, we feel like we just ran a marathon.

"An audience listens....a community participates." - Nilofer Vahora, CMO, Amika

"Culture starts with conversation. Conversation leads to cooperation. Cooperation leads to collaboration. Collaboration leads to transformation." - Daryl "DMC" McDaniels, Founder member of Run-DMC and hip-hop legend and pioneer.

"They told us disco was dead. So we took those records and created hip-hop out of it" - too good, so DMC gets two bites today.

"Deals and discounts are not things that earn brand trust. Trust is earned in small moments, not in grand gestures." - Doug Zarkin, Chief Marketing and Brand Officer, Driven Brands Inc.

"Storytelling is much easier when it's rooted in the culture of the company." - Jehan Luth, Neighborhood Commerce, Bilt

"We want to be a brand that tells stories that are engaging and add value to the consumer. Sports + music do that for us." - Dimitrija Georgiev, Head of Media, Digital Marketing, and Analytics, Under Armour

"Digital disconnection is a result of digital overload. I am not anti-tech. I am anti-noise. The challenge for marketers today is how do we become more mindful to message to consumers in a more meaningful way." - Noelle Perez, Head of US Media, Samsung Mobile