Audio is a Full Wardrobe

Andy Lipset, CEO

Nobody wears one outfit for every occasion. Personally, I’ve got jeans for weekends, sports jackets for meetings, workout gear for the gym.....

And here's the thing: Listeners do the same with audio.

They play AM/FM on the commute. They stream at the gym. They throw on podcasts on a long walk. They flip to SiriusXM on a road trip. Listeners mix and match depending on the occasion.

Often, when Resound evaluates a potential client’s audio plan, it’s clear: the strategy focuses on just one channel, missing the full mix that listeners actually consume. And frequently, this may not always be the right strategy.

Edison Research's data hits this home: listeners don’t stick to just one audio channel.

Resound dug into the Spring 2025 "Share of Ear" report and found heavy cross-channel overlap. Take podcasts, for example:

* 59.7% of daily podcast listeners also listen to AM/FM radio
* 54.8% also stream audio
* 9.4% also tune into satellite radio

And it’s not just podcasts - this pattern holds across every audio channel.
Want to see the deeper dive across AM/FM, streaming, and satellite? Just let me know.

Your audience doesn’t wear one thing all the time, and your campaign shouldn’t either. Audio is a full wardrobe.

One-channel campaigns are like wearing flip-flops in a snowstorm - technically you’re dressed, but you’re leaving the rest of your audience out in the cold.